Email strategy for long, complex buying cycles
Saying what you do, who it’s for, and why it matters is hard (especially in email).
I help education brands and SaaS companies get clear on their message and turn email into the relationship-building engine it’s meant to be.
Your sales cycle is long. Time is on your side. Make email do the relationship-building.
EdTech Email Marketing Planner
Know exactly what to send to school admins
Grab your free, month by month EdTech email planner.
Get swipeable subject lines and align your emails with their priorities so you get more opens, more clicks, and more conversions.
Trusted by EdTech teams who’ve been in the email trenches
"Kelly's course has brought an incredible impact to my edtech startup, English Islands. Since adjusting our automated onboarding sequence (based on Kelly's guidance), our open and click-through rates have both skyrocketed:
Onboarding email #3
Open rate: from 51% to 72% (41% increase)
CTR: from 21% to 26% (24% increase)
Onboarding email #4
Open rate: 44% to 65% (48% increase)
CTR: from 9% to 42% (367% increase)
I would strongly recommend this course for other edtech founders in need of help with email marketing!"
Erica D., Founder of Literacy Company
"Kelly is incredibly knowledgeable about k12 edtech marketing and sales. In the course she shares best practices for emailing districts while also challenging the status quo with creative ideas to earn engagement. I would recommend this course to anyone looking to boost their emailing marketing strategy."
Morgan P., Marketing Manager
“I’ve taken other email marketing courses before, so some of the early sections were a helpful refresher. What really stood out was the insight into how educators think and how communication works in the education market.
The course gave me a clear, product-centered email nurture blueprint that I could adapt for our more nuanced services. We actually launched our revamped lead scoring and nurturing system this week—and I’m excited to see the results.”
Kat H., Digital Marketing Specialist
The slow yes is your secret advantage
Why email is the best strategy when buying takes time
Keeps you present without being pushy
You stay in the conversation between meetings, budget cycles, and internal discussions.
Prevents cold restarts
Without email, every touchpoint is “Wait, remind me what your product does again?” Email maintains continuity.
Reduces perceived risk
Through proof like pilot stories, implementation snapshots, and outcomes.
Ways we can work together
Done for you email execution
Email Strategy & Execution
Best for edtech teams who want clarity and momentum.
Messaging and email audits
Buyer-aligned email strategy
Nurture and lifecycle sequences
Fractional email advisor
Strategic partnership
For teams who need senior-level thinking without a full engagement.
Ongoing advisory on email direction and priorities
Feedback on plans, flows, and messaging decisions
Guidance on what to send and what to skip
DIY & Team enablement
Inbox Haven (Course)
Best for founders, solo marketers, or teams who want a proven structure.
Email strategy built for edtech buying cycles
A product-centered nurture framework
Ideal for onboarding or upskilling a team
Hi, I'm Kelly. I'm a teacher turned email strategist
I help education brands replace jargon-heavy, brand-first email with clear, human communication that explains what a product does—and why it matters in a school.
I’ve partnered with edtech companies, research centers, and education service providers to build email strategies that respect how schools evaluate, pilot, and adopt new solutions.
My work is rooted in one belief: when buying takes time, clarity compounds. Email done right doesn’t rush the yes; it makes it easier to reach.